TREND ZONE
Every year we present the latest trends in lighting design and building automation technologies in the Smart Cube trend zone. Without it, it is impossible to imagine exhibition without it. The new Smart Cube is like a new iPhone: everyone is looking forward to it, and when it comes out, discuss every new detail
SMART CUBE 4.0
Trends of the building automation technologies and lighting design in a multi-brand space.
SMART LIGHT B2B BY VARTON
Demonstrates the operation of the system, representing the advantages of public spaces equipping by AWADA, including automation and integration of engineering systems
NEW - DESIGN STORIES - NEW
Global lighting trends from European brand
SMART CUBE 4.0
Smart Cube 4.0 concept
This year, the Smart Cube 4.0 trend zone is inspired by the work of the famous lighting designer Richard Kelly, an American architect and lighting designer, the founder of “lighting architecture” and professional lighting design.
In his essay “Light as an Integral Part of Architecture,” Richard Kelly formulated a theory of lighting, which was based on the principles of the perception of light in space and the light effects observed in the world and nature around us. He formulated three main types of lighting:
- ambient luminescence (light environment) "light to see"
- focal glow (accent lighting) “light to see”
- play of diamonds (decorative lighting) “light that is pleasant to look at.”
The goal is to show that a smart home is designed in such a way that it is not controlled by a person, but by a space that reacts and adapts to your actions, creating a comfortable living environment.
Also, the appearance of the stand is not accidental - it is mirrored. It reflects everything around, once again reminding you that it was created in order to show in practice the use of the products presented at the exhibition.
The creators of Smart Cube Trend Zone 2023
DARIA MAKUROVA
Founder of the automation systems integrator company TRUE PROJECT
KONSTANTIN TSEPELEV
CEO and Founder of the new generation lighting company BRIGHT BURO
LYUDMILA VERBA
Interior Designer. Founder of the VERBA DESIGN LAB
Technological solutions for Smart Cube are provided by our exhibitors and partners
HOW IT WAS IN 2023
Design Stories by FLOS
In the Design Stories by FLOS space, guests saw how FLOS combines technology and emotion in its products to create light that inspires and transforms spaces. Visitors got acquainted with the history and product range of the company, appreciating how an individual approach helps to create unique lighting elements. Thanks to this, guests were able to feel the magic of light and understand that FLOS is not just a brand, it is a lifestyle.
SMART LIGHT B2B VARTON & AVADA.
"SMART" AND SAFE LIGHTING FOR MODERN SCHOOLS by VARTON & AWADA
