Trend-zones

Interlight Russia
Intelligent building Russia

17 - 20 SEPTEMBER 2024 | IEC EXPOCENTRE, MOSCOW

TREND ZONE

Every year we present the latest trends in lighting design and building automation technologies in the Smart Cube trend zone. Without it, it is impossible to imagine exhibition without it. The new Smart Cube is like a new iPhone: everyone is looking forward to it, and when it comes out, discuss every new detail

SMART CUBE 4.0

Trends of the building automation technologies and lighting design in a multi-brand space.

SMART LIGHT B2B BY VARTON

Demonstrates the operation of the system, representing the advantages of public spaces equipping by AWADA, including automation and integration of engineering systems

NEW - DESIGN STORIES - NEW

New format!
Global lighting trends from European brand

SMART CUBE 4.0

Smart Cube is a conceptual interactive space that allows visitors to evaluate the capabilities of modern home and business automation systems using the example of popular must-have technologies, understand what automation scenarios are, and form a personal rating of the necessary functions for their projects.

Every year we present the latest trends in lighting design and building automation technologies in the Smart Cube trend zone. It is impossible to imagine the Interlight Russia | Intelligent Building Russia. The new Smart Cube is like a new iPhone: everyone is looking forward to it, and when it comes out, they discuss every new detail.

Smart Cube 4.0 concept

This year, the Smart Cube 4.0 trend zone is inspired by the work of the famous lighting designer Richard Kelly, an American architect and lighting designer, the founder of “lighting architecture” and professional lighting design.

In his essay “Light as an Integral Part of Architecture,” Richard Kelly formulated a theory of lighting, which was based on the principles of the perception of light in space and the light effects observed in the world and nature around us. He formulated three main types of lighting:

ambient luminescence (light environment) "light to see"
focal glow (accent lighting) “light to see”
play of diamonds (decorative lighting) “light that is pleasant to look at.”

These principles formed the basis of the concept of the Smart Cube trend zone for 2023. The laconic space was designed so that visitors can immerse themselves in the world without unnecessary details. Each item, be it a light fireplace, a “window” simulating daylight, a switch or a light and temperature control panel, is made in such a way that it is more reminiscent of objects of art. Only by peering and examining, you understand that aesthetics and 100% functionality are combined here!
The goal is to show that a smart home is designed in such a way that it is not controlled by a person, but by a space that reacts and adapts to your actions, creating a comfortable living environment.

Also, the appearance of the stand is not accidental - it is mirrored. It reflects everything around, once again reminding you that it was created in order to show in practice the use of the products presented at the exhibition.

The creators of Smart Cube Trend Zone 2023

DARIA MAKUROVA

Founder of the automation systems integrator company TRUE PROJECT

KONSTANTIN TSEPELEV

CEO and Founder of the new generation lighting company BRIGHT BURO

LYUDMILA VERBA

Interior Designer. Founder of the VERBA DESIGN LAB

Technological solutions for Smart Cube are provided by our exhibitors and partners

HOW IT WAS IN 2023

Design Stories by FLOS

Design Stories was organized by the Flos representative office in Russia and Kazakhstan together with the official dealer in Russia, DELIGHT.

The new trend zone Design Stories by FLOS became the center of attraction for exhibition participants: designers and lighting architects, where the latest trends in the world of design and lighting from FLOS, the latest innovations and legendary models were shown.

FLOS is one of the most awarded companies in the field of design, having received many world-class awards, including 11 Golden Compass awards, the highest recognition in the field of design. FLOS has been creating global lighting trends since the 60s.

In the Design Stories by FLOS space, guests saw how FLOS combines technology and emotion in its products to create light that inspires and transforms spaces. Visitors got acquainted with the history and product range of the company, appreciating how an individual approach helps to create unique lighting elements. Thanks to this, guests were able to feel the magic of light and understand that FLOS is not just a brand, it is a lifestyle.

SMART LIGHT B2B VARTON & AVADA.
"SMART" AND SAFE LIGHTING FOR MODERN SCHOOLS by VARTON & AWADA

At the exhibition partners of the Smart Light B2B zone – VARTON & AWADA showed the implemented projects and described modern trends in the lighting of educational institutions.  

The experts of the zone informed visitors how to create an optimal educational environment in schools, universities or kindergartens using a single concept of using hardware and software for automation of educational institutions AWADA SMART SCHOOL, and also demonstrated how manual control is carried out by an intuitive interface with 3D visualization of objects.