TREND ZONE
Every year we present the latest trends in lighting design and building automation technologies in the Smart Cube trend zone. Without it, it is impossible to imagine exhibition without it. The new Smart Cube is like a new iPhone: everyone is looking forward to it, and when it comes out, discuss every new detail
SMART CUBE 5.0
Lighting, design and technology trends in immersive multi-brand spaces
STREET LIGHT BY SAROS
Design Stories by FLOS
Lighting design trends and iconic new products from the legendary European brand
SMART LIGHT BY aWADA & VARTON
Art gallery where light is the protagonist of the installations
SMART CUBE 5.0
— What inspired the creators of the trend zone?
— The surrounding world and nature! This is an integral part of our lives, we all strive for harmony within ourselves and around us, and flora is life in its purest, natural manifestation. All principles of life are based on the laws of nature. Light, both natural and artificial, affects quality of life and comfort. The goal of a lighting designer is to create and play out spaces with maximum ergonomics, based on knowledge of natural science and the use of modern technologies.
Smart Cube 5.0 is the interaction of nature and the internal state of a person through changing the light environment.
Using lighting design elements (luminaires and control systems, materials of various textures), as well as creative ideas, the exhibition ambassadors created not just a stand, but a space with its own atmosphere, idea and meaning. It is these components that underlie the approach to solving problems in the world of lighting design.
Smart Cube 5.0 is an immersive space with its own unique atmosphere, created using light, design and smart technology, leaving an emotional response among all exhibition visitors.
FEEL THE HARMONY AND UNITY WITH NATURE IN SMART CUBE 5.0
STREET LIGHT BY SAROS
The creators & ambassadors of Smart Cube Trend Zone
DARIA MAKUROVA
Founder of the automation systems integrator company TRUE PROJECT
KONSTANTIN TSEPELEV
CEO and Founder of the new generation lighting company BRIGHT BURO
LYUDMILA VERBA
Interior designer. Founder of the design laboratory VERBA DESIGN LAB
Technological solutions for Smart Cube 5.0 are provided by our exhibitors and partners:
Design Stories by FLOS
The 2024 exhibition featured new interpretations of classic lamps that have become icons of style in the history of design, as well as contemporary models created in collaboration with renowned designers.
SMART LIGHT by VARTON+AWADA
The installation consists of elements of materials that are used in the construction of buildings, improvement of public spaces and urban areas. In each section, light, interacting with rough material, revives it and turns it into an object of art, creating an invisible emotional connection with a person.
Comfort and safety for people, reducing the burden on the environment, careful, efficient and long-term use of resources are the key principles underlying the installation and the activities of VARTON as a leader in the Russian lighting industry.
SMART LIGHT by VARTON+AWADA
Art Gallery – When Light Becomes Art